Cyber Monday is fast approaching, and everybody is doing all they can to make themselves relevant for the big day, and you do not want to be left behind. With the increased use of mobile devices, the majority of Cyber Monday sales are likely to come from smartphone users hence; you need to ensure that your store is ready for the sales. Here are several tips that you can implement on your e-store to make the best out of the day.
1) Do you have a website that is capable of handling the traffic?
History has shown that Cyber Monday can move a significant number of visitors to different online stores. With such traffic, you do not want to disappoint your visitors with slow load speeds – if you do, they will move to the next store, and you will lose big time. Consult with your web designer and host to increase the bandwidth of your site to be safe from slowdowns.
2) Have you identified your Cyber Monday Deals already?
Different products will be in demand this coming Cyber Monday. As well, cyber Monday deals will be many, and you need to be sure what your customers are likely to be willing to buy. The determination of the deals to offer is the first step, second, is ensuring that you have enough inventory with promotional offers and various Cyber Monday coupons.
3) Is your e-store mobile-friendly?
With the majority of people able to access the internet via their mobile devices, everybody is looking forward to doing their Cyber Monday shopping from the comfort of their mobile devices. As such, you do not want to miss the opportunity of selling to the vast majority of mobile users.
Ensure that your website is compatible with mobile devices by getting your e-store website a mobile version. However, this does not mean that you disregard other viewing platforms; some web hosts such as WordPress and Squarespace enhance the viewing of your site diverse platforms.
4) Do you have enough pictures, and are they clear?
Selling online is tricky especially if you do not have pictures of the products that you are selling. How are you going to convince the client that whatever you are describing is what they want? Not only do you need pictures, but clear ones – clients need to see all their details of your products displayed for them to be convinced to buy.
If your answers to all of these questions are all positive, then you are ready for Cyber Monday. If otherwise, make sure that you adjust what needs to be changed before Cyber Monday catches you unprepared.
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